Our Vision
We aim to captivate golfers everywhere, both on and off the course. Our comprehensive range of services not only entertains but also supports and inspires growth within the golf community. Through innovative solutions and a passion for customer service, we strive to expand golf’s appeal and accessibility.
Custom Fit
Enhancing player performance through custom fit technology
In the past year alone, we custom-fit 44,000 customers across our 85 retail site. Utilising Foresight technology and our specialist teams, we create an unparalleled custom fitting experience that precisely matches equipment to individual playing styles, enhancing performance significantly.
A business set for the future of golf
Strategic Growth
Our strategic growth leverages an omni-channel approach, overlaying our retail database with key market identifiers to make the right decisions to drive performance. This data driven strategy ensures we remain at the forefront of customer desires, delivering the right product, service, and experience at every step.
Re-imagining retail
Immersive Retail
All of our leisure sites feature a state-of-the-art American Golf retail shop with custom fitting technology. Our fitting bays and golf centres provide a 360 backdrop for test drive initiatives and for supplier events to help customers improve their game or get into golf for the first time.
