Golf Reimagined
We are International Leisure Group, Europe’s leading golf retailer with a diverse portfolio including American Golf. We inspire one of the world’s greatest passions through customer experience and unparalleled quality and value across our businesses, brands and partnerships.
Our mission is to make golf accessible by providing high-quality, value-driven products and experiences for all skill levels, backed by data-driven insights and cutting edge technology. Our strategy is crafted to create happy customers.
who we are
A thousand people with a single purpose
United by a single purpose, our team of over 1,000 professionals leverages 46 years of golf expertise to operate Europe’s premier suite of golf businesses. We are committed to connecting golfers with the finest club selection, equipment and apparel, all delivered through expert-driven service.
85%
Transactions linked to a customer
44,000
custom fit appointments in 2023
85
Retail Stores and Golf Leisure locations
OUR BRANDS
Our brand portfolio is like the ideal set of clubs
A balanced selection tailored for every golfer’s needs. Experience the latest in golf technology at our American Golf stores, ensuring each player finds their ideal equipment. Stand out on the tee with premier UK brands and our signature apparel. Enhance your game at any of our 85 retail stores equipped with cutting-edge Foresight and training technologies. For family fun or golf practice, visit Golf Kingdom or one of our five TopTracer Experience Hubs.
Making a difference
Corporate Responsibility
Committed to sustainable practices, we take seriously our responsibility to conserve resources and foster inclusivity. As considerate employers, we nurture community ties, support global golf initiatives and champion inclusivity at every level of the sport.
Financials
Golf reimagined as an investment opportunity
Reimagining golf as an investment opportunity, we aim to broaden the sport’s appeal and expand ILG’s customer base. Our passion lies in crafting retail experiences that welcome diverse new audiences, accommodating all abilities and disabilities. Our strategy focuses on high-margin growth, underpinned by our commitment to inclusion, diversity, sustainability and enjoyment.
“At American Golf, we pride ourselves on over 50 years of heritage, leading the way as Europe’s largest golf retailer. Our omni-channel presence, with 85 stores and an online shop, combined with our free custom fit service, allows us to deliver unparalleled value and experiences to every golfer. By maximising our core strengths in exclusivity, value, knowledge, inclusivity and experience, we continue to innovate and elevate the game for all our customers.”
Nigel Oddy
Chief Executive Officer
