My American Golf launched to capture the golf personalisation market

International Leisure Brand (ILG), renowned for its diverse portfolio of golf-related enterprises, has introduced a new service under its American Golf brand. Named ‘My American Golf,’ this innovative offering provides personalised golf products for corporates, clubs and individual consumers.

This service is designed to cater to the unique demands of businesses seeking to strengthen professional relationships, clubs aiming to elevate their brand presence and individuals looking for special commemorative items. ‘My American Golf’ allows customers to customise a wide array of branded products, from apparel like polos and jackets to accessories such as caps and shoe bags. Additionally, the service extends to personalised whiskey glasses and alcohol gift boxes, ensuring that every product can reflect the customer’s personal style or corporate identity.

The personalisation process at ‘My American Golf‘ is not just about adding a name or logo. It’s about transforming everyday golf gear into meaningful keepsakes that resonate with the essence of the brand, event, or personality involved. This approach ensures that each item is not only functional and stylish but also holds sentimental value, making it a cherished memento long after the day on the course is over.

As a part of ILG’s commitment to enhancing customer experience and expanding its service offerings, ‘My American Golf’ aligns perfectly with the company’s mission to innovate and adapt to the evolving needs of the golf community. This service reaffirms ILG’s position as a leader in the golf retail sector, continually pushing the boundaries to offer exceptional, tailored solutions across its brand portfolio.

This launch is another testament to ILG’s ongoing strategy to merge traditional business with modern consumer demands, ensuring that every interaction with the American Golf brand is unique, memorable and deeply personal.