American Golf Celebrates New Partnership with Andrew ‘Beef’ Johnston!

American Golf, the premier golf retailer in the UK, is thrilled to welcome English professional golfer and fan-favourite Andrew ‘Beef’ Johnston as the latest addition to their ambassador team. This partnership marks a significant step in American Golf’s mission to be the ultimate hub for golf enthusiasts. To kick off this collaboration, from April to May 2024, golfers booking a free custom fitting session at any American Golf store will have a chance to play a round with Johnston in July.

Throughout 2024, Beef will participate in a variety of initiatives, offering expert advice to the American Golf community and helping to enhance their skills. Moreover, American Golf is proud to sponsor Johnston’s attire as a Cobra Puma player, featuring their logo prominently as he competes in the 2024 European Tour.

In July, American Golf will also take centre stage as the main sponsor of ‘Beef Stock,’ an event inspired by Johnston’s ‘Beef’s Golf Club’ podcast. This festival will include an 18-hole tournament, a series of masterclasses, competitions and a celebratory BBQ, complete with a pop-up experience from American Golf.

Additionally, following the success of the 2023 YouTube series ‘Beef’s Golf School,’ new episodes will be launched by American Golf starting in May. The series, which previously brought together stars from various fields to improve their golf skills, promises more entertaining and educational content.

Sophie Fox, Head of Marketing and Content, commented, “Partnering with Beef is a joy. We’re excited about the array of collaborative activities planned for 2024. At American Golf, we’re committed to enhancing golf participation by addressing common misconceptions and eliminating barriers to entry. Beef’s charismatic and approachable nature is perfect for this, and we are confident that this year will be remarkable.”

Andrew ‘Beef’ Johnston added, “I’m excited to join forces with American Golf for the 2024 season. Together, we aim to empower golfers of all skill levels to enhance their game and make golf more accessible. I look forward to being actively involved in their vibrant community and creating enjoyable and valuable golfing experiences.”

American Golf offers a comprehensive custom fitting service across its over 88 retail locations, ensuring that every golfer’s clubs are perfectly matched to their playing style, not just their measurements. This service is crucial for optimising ball speed and launch angles.