our brands
A dynamic selection of golf brands
At ILG, we are committed to empowering golfers at every stage of their journey. Through strategic partnerships with leading brands and our dedicated team of ILG brand buyers and designers, we consistently deliver exceptional quality and service, enhancing the golfing experience for all.
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Golf is making a quantum leap in popularity. Our goal is to maximise its potential and attract millions of more customers, especially women, young people and those who felt excluded in the past.
Research indicates that 17.5 million people in the UK and Ireland are engaged with golf, with 4.9 million active on-course players*. We see this as a significant opportunity to expand golf’s appeal, particularly among women, young people and previously underserved communities.
our brands
The ILG brand portfolio
As Europe's largest golf retailer, American Golf operates 85 stores across the UK, offering an immersive retail experience that sets new standards in customer engagement and service.visit site
Catering to the needs of the modern golfer, our e-commerce platform provides around-the-clock access to the latest golf equipment and apparel, ensuring that wherever you are, we're just a click away.visit site
Europe's most popular golf wear label with stylish men's and women's collections, Golfino is now an ILG-owned brand.visit site
Known for its exceptional quality and affordability, Benross offers top-tier golf clubs, equipment and accessories at an affordable price, making advanced golf technology accessible to all.visit site
With designs crafted by golfers for golfers, Stromberg offers specialised apparel that combines style, functionality and comfort, including trousers designed with enhanced pocket sizing for practicality on the course.visit site
Rife is the ILG-owned brand that covers the entire gamut of golfing needs. It has a tremendous value-for-money reputation, spanning shoes, clubs, putting mats and rangefinders.visit site
Targeting newcomers to the sport, Fazer provides affordable, high-quality golf equipment, making it easier for beginners to enter and enjoy the game.visit site
New for 2024, My American Golf enables corporates, societies, clubs and customers to turn our branded golf wear and accessories into cherished memories.visit site