Our strategy is underpinned by exclusivity, value, knowledge, inclusivity and brand exclusivity. Supported by sound financial management, we continue to be Europe's largest golf retailer, offering leading and own brands in clubs, equipment, clothing, and footwear.
Strategy
Leading the future of golf retail
The success of our business is built on strong foundations. Our vision is to create a sustainable and future-proofed company that leverages our core strengths: the American Golf brand, omni-channel presence, customer data, and owned brands. Our brand partnerships ensure exclusivity, while the strength of our own brands positions us as a one-stop destination for everything golfers need.
Building on our 50 years of heritage, our strategy is set for future growth
- 01
Experience: With over 90 stores nationwide and a comprehensive online presence, we offer an unparalleled omni-channel experience. Our services include golf insurance, re-gripping, and a wide range of clubs and clothing. We pride ourselves on gold standard customer service, reflected in our 4.5-5% Trustpilot score, and provide tailored interactions. Additionally, our team features over 300 fully qualified custom fitters to ensure the perfect fit for every golfer.
- 02
Exclusivity: Our exclusive brand partnerships keep us ahead of the competition with Special Make-Up (SMU) products, exclusive ranges, and early launch dates, enabling us to capture the market early. We offer a wide range of initiatives that bring brands and customers closer together through unique experiences and rewards that money can’t buy.
- 03
Value: Our commitment to value includes a trade and upgrade program for clubs, ensuring customers always have the best equipment. We offer free custom fitting and MOT services to keep their gear in top condition. With flexible payment methods and MEGA DEALS, we make it easy for customers to get what they need. Our Good/Better/Best pricing model provides options that fit every budget, ensuring they receive the best value for their money.
- 04
Knowledge: Our knowledgeable store team offers custom fitting services and provides valuable product insights. Customers benefit from expert hints and tips, ensuring they make informed decisions. We also offer special guidance for those new to golf, helping them start their journey with confidence.
- 05
Inclusivity: Our commitment to inclusivity is reflected in our extensive women’s and children’s ranges, supported by brand ambassadors and charity associations. We offer something for every golfer, from beginners to advanced players, ensuring everyone feels welcome and catered for.
the future
Where next?
Looking ahead, we are setting our sights for continued expansion, with plans to elevate our online platforms and extend our apparel and equipment brands across Europe. Committed to innovation and customer-centricity, ILG is poised for sustainable growth and ongoing success.