About us

How ILG is leading the golf business

At International Leisure Group (ILG), our passion for golf, flair for business and a love for innovation inspire everything we do. Our strategy is underpinned by exclusivity, value, knowledge, inclusivity and experience.
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As a global multi-channel business, ILG incorporates a dynamic array of influential brands, boasts a robust financial track record and employs a growing workforce of nearly 800.

our group

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    American Golf

    As the premier golf retailer in the UK and Europe, American Golf sets the standard with flagship stores at Europe’s busiest driving ranges, including New Malden and Manchester’s Trafford Centre. Our stores are more than retail spaces, they are inspiring, immersive environments that leverage cutting-edge technology to enhance customer service and experience. Welcome to the future of golf retailing.

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    American Golf Online

    At American Golf Online, our pure-play e-commerce division thrives on a passion for golf. As retail continues to shift online, our platform ensures that every golfer receives the best possible shopping and after-sales experience. Serving customers across the UK and Europe, we offer an extensive range of brands and products to meet all golfing needs.

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    International Leisure Brands

    Through our International Leisure Brands division, we’ve curated a portfolio that meets every golfer’s needs from every angle. Our selection includes stylish apparel, innovative footwear and state of the art equipment, setting new standards in golf fashion and functionality.

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    American Golf Experiences

    Our thriving leisure division encompasses ranges, golf courses, experience-based retail and hospitality venues. With a commitment to making golf accessible to all, we are re-imagining golf through our facilities and programs, inviting more children, women and families to the game. Through our partnership programmes, we also offer customers access to golfing holidays through Golf Holidays Direct.

our offering

A multi-channel approach to maximise reach

We’re extending our appeal across four channels: innovative stores, ecommerce, wholesale and family-oriented golf centres. 

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    Retail

    American Golf is Europe’s largest golf retailer with 85 stores across the UK. Customers are greeted with an engaging, immersive technology-driven retail experience, appealing to that appeals to traditional and new golfers alike.

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    E-commerce

    Thriving online channels feature engaging content and cutting edge, mobile first technology. We operate B2C websites for each of our apparel and equipment brands, expanding our reach through popular marketplaces like Amazon, Next and Debenhams and targeting fast-growing markets in Europe, especially among women and juniors.

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    Wholesale

    Our growing portfolio of golf brands has exceptional appeal in the UK and internationally, so we have created a wholesale operation to maximise distribution through physical and online retailers.

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    American Golf Leisure & Experience Hubs

    Our American Golf Leisure Sites and Customer Experience Hubs are defined by inclusivity. We operate golf courses, driving ranges, retail experiences and hospitality venues that are open to golf enthusiasts of all ages and skill levels.

Diversity & inclusion

Diversity and inclusion: good for life, great for business

Diversity and inclusion are more than ideals at ILG, they are practices that enrich our business and workplace culture. We embrace every golf fan as a potential customer and apply the same inclusive spirit to our recruitment process. By fostering an environment where everyone feels respected and free to be themselves, we enhance team effectiveness and customer service. The proof is in our outstanding record of retaining staff long-term and promoting from within.

Social responsibility

At ILG, we are dedicated to having a positive impact on our community and the planet. We run our business ethically and sustainably, committed to being inclusive and responsible in all our activities.

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Culture & careers

Rewarding, fulfilling, collaborative

Since forming ILG in 2018, we’ve prioritised rewarding hard work, innovative thinking and initiative through a competitive salary structure. We support a healthy, family-friendly workplace, discouraging excessive hours and promoting hybrid working to balance professional and personal lives.

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