About us

How ILG is reimagining the golf business

Our passion for golfflair for business drive and love of innovation inspire everything we do. 

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ILG is a global multi-channel golf-based business incorporating an array of influential brands, a strong balance sheet, a proud financial record and a fast-growing workforce of around one thousand strong.

our group

  • 01 — 05

    American Golf

    American Golf is now the UK and Europe’s number one golf retailer. New flagship stores have opened at Europe’s busiest driving ranges in New Malden and at Manchester’s Trafford Centre, while online sales continue to boom. Our stores today have been transformed into inspiring, immersive environments that focus on service and make the most of cutting-edge technology. Welcome to the future of golf retailing.

  • 02 — 05

    American Golf Leisure

    We own and operate a thriving leisure division that includes ranges, golf courses, experienced based retail and hospitality venues. Our strategy is to make golf accessible and open to everyone. We are re-imaging golf with our facilities, training and experiences to bring more children, women, men and families into the game.

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    International Leisure Brands

    Through our International Leisure Brands division, we have curated a portfolio of brands that appeal to every golfer from every angle. Stylish apparel, footwear and state-of-the-art golf equipment.

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    Online Golf

    Our Pure Play e-commerce division runs on passion for the sport. Retail increasingly happens online, and Online Golf exists to provide every golfer with the best possible shopping and after-sales experience. Selling in the UK and across Europe, we stock every brand in depth, catering for all golfing needs.

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    International Leisure Brands Design

    Our Porto, Portugal-based design division brings fresh energy to the creation of stylish golf apparel across our outstanding portfolio of brands. Awareness of the latest trends and deep knowledge of textile technologies feeds into every design.

Diversity & inclusion

Diversity and inclusion: good for life, great for business

Everyone is welcome. That’s the ILG philosophy. We see every golf fan as a potential customer and apply the same spirit to recruitment. If you have the talent and professionalism, nothing else matters. When people feel respected and free to be themselves, they work more effectively and provide better service. The proof is in our outstanding record of retaining staff long-term and promoting from within.

Social responsibility

Everything we do impacts our community and planet. Therefore, we are committed to making every effect positive by running an ethical, sustainable, inclusive, and responsible business

Culture & careers

Rewarding, fulfilling, collaborative

Switching to a salary structure that financially rewards hard work, innovative thinking and initiative was one of our initial decisions when forming ILG in 2018. Another was to introduce a healthy, family-friendly ethos, discouraging excessive hours and welcoming hybrid working.